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HIDDEN NJ GEMS

FROM FODOR'S TRAVEL - ARTICLE, PICTORIAL ~ "There’s so much more to the Garden State than the Jersey Shore and Atlantic City, or deep-fried Oreos and grumblings about Bridgegate. Indeed, New Jersey offers plenty of unique sites that are ideal for

day trips or longer stays. So hop in your car.. and get ready to crisscross the Garden State Parkway and the turnpike to explore some of the state’s best hidden gems, which include small museums, historic homes, and stylish little towns."

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WOW TEX MEX!!!

SCOTCH PLAINS / PLAINFIELD BORDER - FREPPE'S - WE REALLY NEEDED A TEX MEX RESTAURANT LIKE THIS ONE! NowJersey is proud to present this stunning video and special promotions. ✮✮✮✮ Yelp, ✮✮✮✮ Trip Advisor, ✮✮✮✮ 1/2 Facebook, ✮✮✮✮ Giftly. Click to watch their video, learn more, and collect your special NowJersey promotions for Freppe's...

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Jeffreys

JEFFREY'S ALL-AMERICAN

WESTFIELD - Chef Jeffrey Rust prepares a creative American cuisine of gourmet comfort food that is all homemade, from the salad dressings to the ice cream.

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FIORINO RISTORANTE

SUMMIT - Passionately prepared cuisine based on classic dishes from the Tuscany region in Northern Italy. We never compromise quality or freshness; each dish presents an incredible balance of flavors.

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Highlawn

"EXCELLENT" NY TIMES

WEST ORANGE - THE HIGHLAWN PAVILION: ★★★★ The Star Ledger. Best of the Best - NJ Monthly. The reviews don't lie. Not only is The Highlawn an exquisite dining experience, they were also voted one of the top 100 most scenic restaurants in the United States.

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NATALE'S SUMMIT BAKERY

Pictured above is our famous Philly Fluff Cake. Light, sweet, with a hint of cream cheese, it's our most popular item at our full service bakery. For over 70 years we've been selling out of this item daily. While you're here, try our unbelievable bread, cookies, and breakfast pastries. We promise our bakery will become a regular stop on your way home.

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Figaro3

★★★★ YELP

BASKING RIDGE - FIGARO 3: An extraordinary Italian dining experience. Some call it "Italian with a twist"- we call it creative. Using the finest ingredients and careful detail in food preparation, classic and innovative Italian cuisine is presented.

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Lucianos

CONSISTENTLY AMAZING!

RAHWAY - Luciano's knows how to give their guests what they want. Whether you like traditional Italian favorites - or something more adventurous, it is sure to be absolutely mouth-watering.

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OUT OF CONTROL SUSHI

CRANFORD - MIZU SUSHI ★★★★ YELP ★★★★ FOUR SQUARE ★★★★ URBAN SPOON ★★★★ MAP QUEST The reviews tell the story, click to see video.

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Ristorantebenissimo

★ ★ ★ ★ YELP

MADISON - RISTORANTE BENISSIMO: FAMILY RECIPES. The culinary career of Nicola Moncada began in his hometown of Agrigento, Sicily. He was greatly influenced by his Father and Mother. His father was a fisherman and has inspired his great love and passion of preparing seafood specialties. His Mother taught him many recipes and “Mama Rosa’s Gravy” is featured on our Sunday menu. You will experience old-world Sicilian and Italian dishes prepared authentically, but creatively designed to make you say "WOW."

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JOHN'S MEAT MARKET:

SCOTCH PLAINS - This shop has been committed to excellence since the doors opened in 1939. Only the absolute best quality Grade A meats. Make it a burger or steak night.

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FROM THE NEW YORK TIMES

ARTICLE ~ "A Grand Stage for a Second Act Chris Cannon to Open Jockey Hollow Bar & Kitchen in Morristown, N.J.. Chris Cannon’s lavish new hive of restaurants in this suburban town is wrapped in gilded splendor. A long, thin reflecting pool, flanked by urns, stretches out in front of what looks like a Mediterranean palazzo. Inside, there’s an imperial staircase of Italian marble and thick columns that soar to the ceiling. It’s not what you expect to see a short walk away from a Subway shop. It looks like a set left over from 'The Great Gatsby.' "

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FROM JERSEY BITES

ARTICLE ~ Vic Rallo is at it again. In between shooting the second season of his hit television show Eat! Drink! Italy!, training for an Iron Man competition, and managing his restaurants.., he decided to renovate the local’s favorite, Basil T’s, into an updated industrial and communal Italian restaurant.. newly opened Birravino, combination of the Italian words for beer (birra) and wine (vino).. The result is a complete facelift of the more traditional Basil T’s. Diners are urged to talk to others at rustic communal tables with metal chairs. The waiters in dark denim jeans, a light denim button down, and a striped apron embody a sense of classic Italian cool. It’s a similar experience to walking down the streets of Rome and thinking, Do they wake up and exude that cool factor? It has to be an Italian thing."

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FROM BEST OF NJ.COM

ARTICLE, LIST ~ "For years I traveled the highways of New Jersey and Pennsylvania trying to make a living selling paintings, drawings and prints at local flea markets all over the region. That experience is the basis of our story. It is also why I started the NJ Flea Markets Calendar.. My New Jersey flea guide will feature some markets that I know quite well and others that I’ve only heard about. When I have personal experience with a market, I’ll let you know my recommendations."

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FROM THE WALL STREET JOURNAL

ARTICLE, INTERACTIVE MAP ~ Check it out.. The interactive map makes all the detailed info a click away, clear and easy to digest. "Where you live can give a good indication of who you are and what you buy, according to mapping software company Esri. In its Tapestry Segmentation project, Esri overlays geography with other information, such as demographic data from the Census and marketing data from GfK Mediamark Research & Intelligence. The result is a detailed picture of the socioeconomics and demographics as well as attitudes and brand preferences of people in a given zip code." You can go directly to the interactive map, here: http://www.esri.com/data/esri_data/ziptapestry

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FROM EDIBLE JERSEY

ARTICLE ~ If you've never had a weizenbier (wheat) beer... it's taste is SO delishy, and it's luscious composition serves well as a solid meal-replacement option. That it's made right here in NJ by a passionate NJ brewer, with familial ties to weizen's homeland of Germany, is a Blessing indeed. "When Zaccardi fell for and later married a woman with family ties to the German brewing industry, he decided he couldn’t turn his back on serendipity. He left his job, moved to Germany and, with help from his new father-in-law, found work at Edelweissbrauerei Farny in the southern state of Baden-Württemberg. There he developed a deep appreciation for and understanding of traditional German weizenbier.. When the time came to return home, Zaccardi boarded his flight with a mission: recreate a little piece of Bavaria somewhere in the Garden State."

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FROM FRAMED COOKS

ARTICLE, RECIPE ~ Ramen Noodles = Love. Magic. Comfort. This recipe raises that lofty praise to wondrous levels. Thank you Framed Cooks! "We all secretly love ramen. Some of us (raises hand!) love it not so secretly, partly because it brings back warm and fuzzy memories of subsisting on it during those heady post-college days when we were young and crazy and ramen was all we could afford, and partly because it tastes so dang good. SO dang good that it’s hard to believe that anything could make its naughty taste better. But you know what can? Melted cheese, a little butter and a poached egg. THAT’S what can."

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Castagno's Subway Salon

MILLBURN - Voted Top 100 Hair Salons in the United States By Elle Magazine three years in a row 2011, 2012, & 2013. Robert & Barbara Castagno continuously seek new ideas, techniques, & products to continually improve our world class salon.

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Walter

WALTER BAUMAN

SHORT HILLS - Voted best jewelry store in NJ by NJ Monthly Magazine. We welcome you to join our renovation sale! Since the start of the family business in 1868, Walter Bauman has established a respectable community status for its impeccable customer service, satisfaction, and honesty.

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Tamarbanner

25% OFF ANY ONE ITEM

WESTFIELD - TAMAR JEWELERS: At Tamar, we create your own hand made jewelry to fit your personality, style and budget. We can create something from scratch, redesign, or resize anything that you bring our way. We start with an idea and we don't stop until you are completely satisfied. Come with a sketch, an example from a magazine, or we can help design something together.

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Artemisia

25% OFF

ARTEMISIA - CRANFORD: 25% off. Organic, natural, high end skin care - Artmesia is the only independent retailer in New Jersey that carries some of the hard to find, truly organic skin care products. Lotions, soap, wax, perfume. It's all about non-toxic, natural care that will work wonders for your skin.

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Dorldorbanner

20% OFF ANY ONE ITEM

SUMMIT - Dor L' Dor: BOUTIQUE STYLE, O.M.G. PRICES! When you walk through our door, you’ll find a constant flow of style suggestions and fun designer fashions with a price tag that you won’t be able to resist.

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Am

A FAMILY RUN PASSION

CLARK - AM JEWELERS: AM Jewelers is family run by Uri, Carol and their son Michael Poller. Specializing in classic custom jewelry, hand made jewelry, engagement rings, wedding bands, jewelry repair and gold buying- this family business truly does it all. With certain standards to live up to, AM only works with the best possible gold, platinum, silver, gem stones and diamonds.

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GET THE LOOKS

SUMMIT - BLOW IN BLOW OUT: Summit's first blow out bar & specialists. No hair length, style or texture is beyond our smooth moves. Whether you want retro waves, elegant up-do’s, luxurious volume or poker straight hair, you should never look anything less than flawless – blowouts is what we do.

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SALES HELP WANTED

NowJersey is a weekly digital email magazine. The mid-term goal for NowJersey is to continue to build the single most valuable digital subscriber list in the State of New Jersey. When our subscribers receive weekly editions in their inbox, they get excited. Our independently assessed email reputation hovers around 99% with 22,000 NJ subscribers. Our emails are religiously opened, read, clicked-on, shared and forwarded from one subscriber to the next. Click to learn more about getting involved...

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Homesweethome

15% OFF FURNITURE RESTORATION

CHATHAM - HOME SWEET HOME: Every home has at least one piece of furniture that holds sentimental value or memories - but may just need a face lift. At Home Sweet Home, we have experts restoring and re-purposing furniture that needs new life brought back into it. All done by hand, with natural talent and care.

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Virtuetile

VIRTUE TILE IN SUMMIT

We have extremely creative people who get to work with products that just don't exist anywhere else. We have a stable of artisans around the globe.

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UNION COUNTY PERFORMING ARTS CENTER

RAHWAY - FREE TICKET - UNION COUNTY PERFORMING ARTS CENTER. Choose from either The Fab Four: The Ultimate Beatles Tribute at 8pm on Saturday Nov. 1st. - or - Dick Fox's Doo Wop Extravaganza at 8pm on Friday Dec. 12th. The UCPAC Mainstage is housed in the restored Rahway Theatre, conveniently located in Downtown Rahway within close proximity to a NJ Transit train station

and a handful of major highways for easy access to the facility. It's the main venue in our growing campus, and is host to a vast lineup of live performances and events each year. This historic landmark has become the centerpiece of the recently established arts district of Rahway, which has played a vital role in the revitalization and cultural renaissance of the community.

About This Gift
 
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14 Acres of Healthy Plants

WHAT A HIDDEN TREASURE! PARKER GARDENS - SCOTCH PLAINS - NowJersey is proud to present this video about, and gifts from Parker Gardens. Click this banner for video and gift details.

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$50 GIFT

KLEEN AS A WHISTLE - UNION COUNTY Click to meet owner Joe Scimemi. He prides himself on providing the last cleaning service you will ever need to hire.

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WHY SERVICE PROFESSIONALS?

SERVICE PROFESSIONALS - We guarantee 100% satisfaction. You're purchasing a premium product, you should expect a premium service.

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15% OFF For Subscribers

JR'S CARPET CLEANING: Click to meet Earle Wallo Jr. and his staff. Earle is the owner of Jr's Carpet Cleaning. He runs his business with honesty and professionalism - with guarantees for every cleaning.

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30% OFF OUR FABRIC

RAHWAY - FABRIC WAREHOUSE: Fabric warehouse is brimming with enough fabric to decorate Giants Stadium. With this many options, you are bound to find something that suits your personal style.

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Circlelighting2

20% OFF

CIRCLE LIGHTING, SOMERVILLE : We have 4,000 gorgeous lit models in our showroom. We have styles and types to fit any budget and lighting need. Light up your home with 20% off any lighting purchase.

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Heartwood

15% OFF FURNITURE RESTORATION

CRANFORD - HEARTWOOD RESTORATIONS: As time passes, pieces begin to lose the life that was once inside of them. The functionality is lost, the color fades - but all the memories are still there. At Heartwood Restorations, owner Miguel Garcia uses passion, precision and pure talent to bring old pieces back to life. The art of conserving furniture is one that requires patience, craftsmanship and time.

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BED & BATH STYLES

SUMMIT - A. HOME: Sophisticated, yet timeless style for your bed, bath, table, & more. Playful use of color combined with pattern and a flair for pairing fine antiques.

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FROM PURPLE CLOVER

ARTICLE ~ "Several months ago I attended a benefit for a nonprofit organization devoted to storytelling.. Storytellers must carefully select which details to share and which to shed, creating a narrative with the most impact. We do this in everyday life, too, building a dramatic arc for ourselves based on the elements of our lives we choose to focus on and the ones we gloss over. This doesn’t just influence the story we present to the world; it shapes how we feel about ourselves."

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FROM THE OODA

ARTICLE ~ "Rejection. Losing. Failure. Nobody strives for them. No athlete sets out to lose, no entrepreneur’s goal is bankruptcy. But as if an act of divine mercy, there’s positives to be found in the negatives. In fact, it’s almost gospel the extent we hear successful people preaching the value in failing and lessons in losing... Indeed, the mark of a successful person lies in their response to negative situations—in licking their wounds they never leave the battlefield, they turn their scars into strengths."

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FROM GOWATCHIT

WEBSITE ~ We love this website, and if you're a movie or documentary freak like us, you will too. GoWatchIt is a movie guide that searches for your favorite flicks, across platforms & sends you an alert for when/where, it's playing. Theatre, NetFlix, Hulu, Online, DVD availability, etc etc.. They've got it covered. "GoWatchIt is your guide to what's playing and where it's playing. Use GoWatchIt to discover where the movies you want to see are available on the services you care about. Keep track of your movies and receive alerts when they become available."

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FROM THE ONION

VIDEO, ARTICLE ~ This is sizzlin'! "OVERLAND PARK, KS—Saying that spontaneity is key to spicing up a marriage, local couple Dale and Barbara Patterson told reporters Wednesday they’ve kept their relationship interesting over the years by bickering in a variety of different positions and even different rooms. 'Sometimes we’ll look directly into each other’s eyes when we’re having arguments, and other times she’ll turn away from me and I’ll scream at her from behind,” said Dale Patterson'.."

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FROM FWx

RESCIPES ~ ".. in her new book, Best Mug Cakes Ever, Monica Sweeney reveals 50 excellent ways to make use of the science oven and they all involve cake. If you’re unfamiliar with the concept, know that mug cakes are one of the best baking cheats around. With a handful of ingredients, a microwave and five minutes of your time you end up with a dessert that’s tasty enough to serve at a dinner party (ideally in elegant mugs), and even more appropriate for an evening of 'I put on my pajamas at 6:30 and have a lot of Netflix to get through.'.. Here, she shares four favorites and some mug cake tips for your microwaving and eating pleasure."

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FROM KID SNIPPETS

VIDEO ~ Yes. Yes, we are addicted to Kid Snippets. Short sketches written by and voiced-over by, KIDS... acted out by their parents. This is called "Blind Date"... and is really funny and kinda accurate. How did the kids peg the awkwardness of a first date so well? We guess it's just universal awkwardness, obvious to all. Enjoy!

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FUN, FITNESS & BALANCE

CRANFORD - DISCOVERY INC: We truly offer a home away from home for your children in all aspects of our facility- child care, after care & gymnastics. A vibrant, energetic atmosphere where children have the freedom to play, learn and run wild in our gym—while getting cared for by our staff of licensed and CPR/first aid certified teachers.

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Bosonac

BOSONAC ORTHODONTICS

CLARK - Our orthodontic care is tailored to make kids feel relaxed and have fun while in our chairs. Huge flat screen TVs, huge couches, exciting games to play, and a family-friendly staff are here to make your child as comfortable as possible.

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CLASSES CLASSES CLASSES!

GOLD MEDAL FITNESS, Garwood - 30 DAYS FREE + 30 DAYS HYDROMASSAGE! The "$19.99, local, fresh, feel like you're spending a ton of money, non-threatening" gym. With every class imaginable included!

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15% Off Internet Pricing

SHORT HILLS, BELLINI- Some hope that we'll match internet pricing, but actually, Bellini sees such value in working 1 on 1 with clients that we are able to offer 15% Off Bellini Internet Pricing just by buying in person! Our award-winning crib, furniture, bedding and accessory collections have received world acclaim. Come and visit our showroom. It's our first step in being able to WOW you.

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HOUSE CALLS FOR PETS

HOUSE CALLS FOR PETS - Meet Dr. Keith Gordon - Your personal veterinarian for your pet, in the comfort and convenience of your own home. Just pick up the phone and call the doctor direct!

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SUCCESSFUL, AFFORDABLE

CENTER FOR ADVANCED REPRODUCTIVE MEDICINE - CRANFORD: Helping patients achieve their dreams are the true testaments of our dedication & commitment to our growing family of joyful parents.

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HALF PRICE TRANSFER

WESTFIELD - HOME VIDEO STUDIO: Keep your old memories safe, neat, and organized. If they're on paper or film they're vulnerable! Bring us your memories and we'll make sure they're good forever!

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PARTY WONDERLAND

SCREAMIN' PARTIES!, Springfield- We have a simple but important mission statement – give your child the most incredible party he or she will ever experience! The party experience will be second to none!

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Studiofit

2 FREE WEEKS OF TRAINING!

WESTFIELD - STUDIO FIT: We offer personal training at a fraction of the price because of the private group-style sessions. It's fun, it's fit and its free for 2 weeks! Please call to book your classes.

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Tasteofasia

FLAVORS FOR THE ADVENTUROUS

CHATHAM - A TASTE OF ASIA: Combine the eclectic flavors of Malay, China, India, Thailand and Eurasia to awake your tastebuds and make you say "wow." Complex flavors, designed to impress foodies.

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ONE FREE CUP OF COFFEE

SUMMIT - AHRRE'S COFFEE ROASTERY: West coast quality, east coast convenience. Your local destination for the absolute freshest, California-style, locally roasted coffee.

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Artemisia

25% OFF

ARTEMISIA - CRANFORD: 25% off. Organic, natural, high end skin care - Artmesia is the only independent retailer in New Jersey that carries some of the hard to find, truly organic skin care products. Lotions, soap, wax, perfume. It's all about non-toxic, natural care that will work wonders for your skin.

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REKINDLE THE ROMANCE

SUMMIT - Passion, romance and fun. Why not reconnect with a tango class? Get out of the house, have a good time, and share an intimate moment with the one that you love.

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EXOTIC, SOPHISTICATED, ELEGANT

SUMMIT - BADAWANG ART: Badawang Art is a Gallery/Boutique featuring unique handmade products from the Far East, Africa and America. Our mantra is "Exotic, Sophisticated, Elegant." We are committed to providing you with the most unusual, superior quality designs, executed with the finest craftsmanship.

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Blowinbanner

GET THE LOOKS

SUMMIT - BLOW IN BLOW OUT: Summit's first blow out bar & specialists. No hair length, style or texture is beyond our smooth moves. Whether you want retro waves, elegant up-do’s, luxurious volume or poker straight hair, you should never look anything less than flawless – blowouts is what we do.

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NEVER ENDING TREASURE HUNT

SUMMIT - BONNY NEIMAN ANTIQUES & ARTISANS: "My heart beats faster for a great antique, especially when I uncover it at a GREAT price. I travel the world to France, Belgium, Italy, and so many other interesting places to make sure I find the most amazing carpets, antique furniture, home accessories, window panels, light fixtures, and so much more!" -Bonny Neiman

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"Wine tasting" of olive oils.

Carter & Cavero - Summit. Many people don't know how fine olive oils & balsamic vinegar are supposed to taste. Luckily, we have over 35 first pressed & cold pressed choices for you to try.

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FABRICATION & INSTALLATION

CREATIVE HABITATS - Fanwood. Looking for tile? We've got everything covered- a spacious 3,000 sq.ft. showroom full of design ideas & displays, in-house fabrication, and professional installation.

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CUSTOM PRINTING & APPAREL

Cougar Headquarters- Cranford. Varsity Jackets, cool room décor, tailgating supplies, custom printing- about everything you need to express your hometown spirit, all on one local destination!

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